Veikkaus manages its IP’s with Greip® Complete

Greip IP Solutions and Veikkaus have signed an agreement to take Greip IP management solution into use at Veikkaus Group

Veikkaus is a Finnish gambling company entirely owned by the Finnish State. The Finnish system is based on the exclusive right principle, with the purpose of operating games responsibly and mitigating the possible risks involved in gambling. The system secures the legal protection of those engaging in gambling and prevents gambling-related fraud. Veikkaus operates all the gambling games that are offered in Finland. The games fall into three major categories: Lucky Games, Slot Machines and Instant Games, and Skill Games.

Fennica Gaming is a B2B company fully owned by Veikkaus Oy and focusing on international offering of its eInstant portfolio including gaming engine in a GaaS model to National Lotteries. With over eight decades in game development experience, Fennica Gaming holds the world leading and most developed eInstant portfolio and utilizes state of the art depleting pool and adaptive algorithm technology to drive player engagement.

The Veikkaus brand is strong, which is why the brand itself, as well as the hundreds of game and sub brands, need to be protected extensively. In fact, Veikkaus is the 3rd largest trademark filer in all of Finland!  And their objective is to further strengthen the portfolio with targeted product innovations and other solutions, extending the already strong IP portfolio. Veikkaus is also strong in research and development. Veikkaus Game Studio develops ca. 15 new games annually and the games are running on platforms developed by Veikkaus.    

So it goes without saying that IP’s and innovation are in a key role in Veikkaus’ operations and need to be managed in an efficient and comprehensive way.

With the implementation of Greip, Veikkaus is able to efficiently manage their portfolio of trademarks, patents and other IP assets, guideline their IP policies and streamline their innovation processes.  

”Our game expertise sets a basis for our existence so it is critical that all rights related to them are managed properly. By selecting Greip® as our IP management solution, we make sure that our assets can be managed in the best possible way, supporting our special mission set by the state and according to our strategy. Obviously the recently established subsidiary for international b2b market, Fennica Gaming Oy, has its implications in our IP strategy and management on group level. With Greip® Complete the data is always up-to-date to support business decisions, cost monitoring, planning etc.”, says Tuomas Matila, Head of IP at Veikkaus.

In Greip we are proud to have Veikkaus as our customer, that we have met their high standards and that we are able to support them in their aspiration to “create joy through games” for a large and growing audience.

The entire Greip team warmly welcomes Veikkaus as part of the growing Greip community!

About Veikkaus:
Veikkaus was founded in 2017, via a merger of the former three Finnish gambling operators Fintoto, Finland’s Slot Machine Association RAY and the former Veikkaus. With ca. 1,440 employees and over a hundred different locations in Finland, the Veikkaus’ games are sold at numerous points of sales, including online and mobile apps. Veikkaus is entirely owned by the Finnish State and holds the exclusive right to operate gambling games in mainland Finland. Veikkaus’ proceeds are used for the common good in its entirety. The allocation of the proceeds is decided by the Ministry of Social Affairs and Health, the Ministry of Education and Culture, and the Ministry of Agriculture and Forestry.