Blog: Times, they are a-changin’ – Greip® IP management

Remote efficiency in the changing times – listen to Bob


If your time to you is worth saving, then you better start swimming or you sink like a stone, for the times, they are a-changin’ ” – sang Bob Dylan in 1964. That has never been more true than this year, if we look at it from the perspective of how we have had to adapt to new ways of interacting, communicating, corresponding and collaborating with each other.  

Especially for businesses, the change and the forced need to adapt has been very concrete and very sudden. Although ‘digitalisation’ has been a global buzzword and an important development area for many, if not most, companies and industries across the board – still – many, if not most, were caught off-guard by the events so painfully familiar to us all.

The best driver for ‘change’ is ‘must’ – you have no choice than to adapt, otherwise you sink like Bob Dylan’s stone. The vast majority of the world’s businesses were caught with their pants down and now everybody is forced to re-think, re-shape, re-organize and re-evaluate their best practices and how to ‘hybrid’ manage and ‘hybrid’ lead their business most efficiently – locally, globally, remotely. A digital avalanche is swiping across the globe.

But some have been prepared and have had tools and processes in place. Like for instance, our partners using Greip® IP management. Like Juha Vattulainen, IPR Manager from UPM stated: “Thanks to Greip®, we were fully prepared for the sudden change and in full operational readiness from day one”.

The great thing about Greip® is, that it gathers the whole lifecycle of IP management under one solution. Communication, task assignments, sharing documents, analytics, decision making, … – it all can be managed remotely and efficiently within your internal local/global team, as well as your internal and external stakeholders.

Not only the ability to manage your complete immaterial assets on one single solution, but also the efficiency for managing it all remotely in a safe and easy digital way, has become a growingly important argument for our customers.

Thanks to the ‘new normal’ we have seen a significant growth in active users within the Greip® service this year. And it’s easy to explain: once efficiency goes up, innovations go up! What could be better – empowering your IP management teams to work efficiently, safely and collectively from any location in the world, while supporting business by increasing productivity and innovativity.

The times, they are a changin’ – for the better!

Let’s be in touch!

Marko Rapeli
CEO, Greip IP Solutions